Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone.
Thomas Bettinelli

Happiness is just a hairflip away.
Chris Crocker


"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
Tom Ford


Dim Mak

Steve Aoki opted to show his menswear line, Dim Mak, a few days after the official New York Fashion Week: Men’s schedule, which was probably a smart idea given his elaborate vision. Last season, he installed a skate park inside Skylight Clarkson Sq and Mangchi, a self-described 'hammer' band, performed a spirited set as actual skaters, who wore the collection, dropped in and out of two half pipes. This season Steve Aoki, a DJ who also owns Dim Mak Records, held a presentation before shutting down a New York block to hold a runway show and concert that was produced and presented by the Build Series. The show, which featured performances from Ayo & Teo, Bok Nero, Ma$e and Sonny Digital, also commemorated the release of his album "Kolony". "I like to combine both worlds", said Mr Aoki, who started his Dim Mak record label in 1996. "People know me as a DJ first so it just made sense to do this type of event". This collection was titled "Paradise found", which according to the deejay is indicative of the current climate. "People are looking for paradise amid chaos", he said. He imbued this idea throughout the assortment, which consisted of military staples -bomber and utility jackets and cargo pants- and updated them with patches, graphics and political messaging. One tee-shirt featured palm trees and razor blades while the back of a long bomber jacket read : "Land of the Free Home of the Brave". Denim was covered in paint splatters. Steve Aoki, who has made Dim Mak merchandise since 2006, started a ready-to-wear version of the brand in 2014 by partnering with Parco, a Japanese mall operator, to produce and distribute the line. The DJ, who introduced Dim Mak to the American market in 2016, said he has since moved the brand's operations to the United States. While there were still hints of a Japanese influence and interesting graphics, the line felt as if it had been stripped of a few distinctive ideas that made it special last season.

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