Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone.
Thomas Bettinelli

Happiness is just a hairflip away.
Chris Crocker


"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
Tom Ford



A new chapter is beginning for Bally, the Swiss label that has recently undergone one of the stylistic earthquakes that periodically turn the fashion landscape upside down. Presented in a raw space that once housed a movie theater and where the company's new headquarters are under construction, the collection clearly indicated a new direction : more urban, practical, and upscale. The design team infused the compact lineup with a distinctive late Seventies–early Eighties vibe. Among the zeitgeist-y riot of references were DJ Afrika Bambaataa, rappers Slick Rick and Doug E Fresh, hip-hop duo Eric B & Rakim, and graffiti artists and street photographers. The new Bally guy wears a perfectly tailored lightweight cagoule or a tracksuit in silk habotai, with trousers neatly tucked into socks. His retro sneakers are treasured replicas of Bally's most successful vintage lace-ups, resuscitated straight from the archives. Logos are prominent throughout the collection in keeping with the current hype surrounding obsolete sportswear labels from the early Eighties; they turned up on canvas totes as a ribbon, printed on silk pajamas, and carved on the back of shearling jackets. Corduroy trousers are worn with matching zip-front track jackets, while oversize trench coats with raglan sleeves are neatly cut with an almost prim flair. After all, a Swiss hipster always keeps his head.

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