Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone.
Thomas Bettinelli

Happiness is just a hairflip away.
Chris Crocker


"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
Tom Ford


Acne Studios

Was this the wrong door ? As you walked into Acne Studios, you found yourself backstage. Nobody ushered you out, but just encouraged you down past the emptied rails and hanging look boards. There was the sound of applause beyond the stage wall. Wait, was this even a show -had it started ? "One, two, three, go !" said the headset-guy to the guest in front of you. Ahh! We were the models. Once past his counted prompt you turned a corner onto a raised catwalk with a line of Paris' osteopathic tragedy circus chairs alongside, on which sat the actual models wearing Jonny Johansson's collection. We watched them and they watched us, occasionally rising to applaud when the music faded out. To be truly authentic, it was put to Jay Jay, the models should not have applauded us but instead taken desultory pictures on their smartphones and looked around for the door. "Ah ! You've stolen the setup for the next season !" he replied. The collection on the models was, he said, based on the idea of transitioning from a sweaty city to the Swedish summerhouse -the clapboard family-owned structures dotted around that country's gorgeous archipelago of islets and islands. "I wanted a general mood of sensitivity, something romantic", he added : "these are times that everybody is dressed in hoods -urban apocalyptic, like Mad Max- but for me it was important to show something beautiful, inspiring maybe, without being pretentious". Jonny Johansson's signature oversize summer outerwear was cut in chiffon or linen in pale blue and deep red -shades named in Swedish falurod and dalabla respectively, the release said- and accompanied by matching superwide pants you couldn't really see the drape of because the models were seated. Crochet tank tops and some narrower-cut outerwear and suiting came with naive stitching details derived, Mr Johansson said, from typical mumsy Swedish cushions. The slingback sandals and slippers were especially nice, in fish scale–print leather or stiff fine-mesh crochet. As Jonny Johansson finished riffing on his summerhouse fantasy the models rose again and applauded : overkill, guys.

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