Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone.
Thomas Bettinelli



Happiness is just a hairflip away.
Chris Crocker

A NEW CLIP EVERY WEEK HERE

"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
Tom Ford
















5.28.2018

Hecho

Mexican artist Pedro Friedeberg served as both a sounding board and a jumping-off point this season at Hecho, the growing Mexico City–based line founded in 2015 by Jack Miner, a New Englander who splits time between the US and DF. Pedro Friedeberg is a surrealist -there are arguable echoes of Maurits Cornelis Escher and Salvador Dalí in his work- who is likely best known for his "hand chair", which is a seat in the shape of a bent human palm. Of the artist's overall aesthetic, Jack Miner said, "Psychedelic optimism. It works for us". He was right. Hecho's core mission is to promote Mexico, and more specifically Mexico City, through a prism that only someone innately familiar with the place and its design culture can do (everything is made locally, too). And Mexico City is as hypnagogic a place as they come, rife with an enormous matrix of the modern, the mid-century, the colonial, even the pre-colonial; atypical in color and burning in scent; and limitless in terms of scale and fingertip-tingling electricity. It’s dreamy in a lucid way, and Mr Miner, initially an outsider to fashion design, has become a stronger designer by diving deeper into its cerebral complex. Lightweight linen guayaberas with frayed pockets, artisanal shorts with hand-fringed banded accents, 8-ounce denim Bermudas with contrast topstitching, post-swim (and decadent) terry cloth robes, and a printed bathing-suit collaboration with Pedro Friedeberg himself all registered. Amassed, this was a more fully packaged and realized step for Hecho -and it(s especially impressive that Jack Miner also makes a complete range of shoes (sandals, loafers, slides) and bags (great totes, and, new this season, a cross-body). In a world where loud fashion, and frantic fashion, is so dominant, it's refreshing to see a thoughtful, quiet left-fielder of a brand put together something as convincing as this. And others are noticing : Barneys New York recently bought the line, a big coup for any sartorial startup.

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