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"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
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4.24.2018

Unravel

The Unravel machine is careening in the exact opposite direction the verbiage of its name suggests : Ben Taverniti's vision is succeeding, and growing. It was evinced at his Parisian presentation, shown in a Marais showroom. For men, the premise is still about "building that everyday closet. Now, I've moved towards the more technical sides of things", he said, pointing to a model wearing a motorcycle jacket that's actually made by performance BMX specialists. "You can actually ride with it", he added. There were smart ripstop nylons, synthetic featherlight shorts, and performance legging/trouser hybrids that retained Unravel's signature knack for slouchy, comfortable, Euro-Californian aesthetics. One pair even had mock-sleeves, which were meant to be tied at the waist, as if wearing a hoodie casually around your torso. Ben Taverniti also amplified his denim offering. Sourced from Japan and roughened up but not overly so, most featured a smart design detail -little pulls at the ankle, as if being cuffed by the wearer for so many years beforehand. Luxe sweatshirts, white-and-gray camouflage separates, blocky-graphic sneakers, and even a tailored blazer capped the mix. The designer did note that he's going to consider tailoring more down the line. Unravel's women's Resort collection had some crossovers with men's Spring in terms of upgrading athleticism, but was more experimental in its general impression. The best aspect in and of both was that everything adhered to Ben Taverniti's mission statement : it looked like what he and his wife, makeup artist Joyce Bonelli (also business partner and co-designer of Unravel), would and do wear day in and day out. Concluded the designer : "The Unravel vibe isn't really about a trend. It's to continue to establish my look... and hopefully, actually, it will be known as the 'Unravel look' in time, without a print or anything to identify it. Just the silhouette, and the attitude".

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