Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone.
Thomas Bettinelli

Happiness is just a hairflip away.
Chris Crocker


"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
Tom Ford



Boglioli presented its collection at Pitti in Florence and in its Milanese showroom. It was designed by an internal team. The company's core item has always been the blazer, unlined and soft as a shirt, ready to travel looking smart and pristine, with no apparent effort. For this season, it came in many iterations and fabrics, from Japanese selvedge denim to luscious silk. Fit was precise yet loose, in keeping with the classic K-jackets around which Boglioli has built a cult following. History is a big reservoir for labels trying to look elevated. Here, a silk pochette lectured on the origins of the term blazer. Apparently, a quite vain British captain of a Victorian frigate called 3rd HMS Blazer was so taken by his appearance that, in order to please the Queen and stand out in her presence, he added sparkling brass buttons to his severe navy blue uniform. A star was born. Once the blazers were worn outside of the rowing clubs and aboard the ship, the jackets became popular, much like American letterman jackets. Now, the blazer can be seen on everyone, from preppy school goers to fashion editors front row in the fashion capitals. The uniformity and timeless quality of the blazer adds to it universal appeal. Perhaps there is a nostalgic comfort to the blazer, reminding men of their school uniforms. A blazer could almost be a call to action in terms of the way it makes you feel and behave. After all it's hard to be scruffy in a blazer.

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