Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone.
Thomas Bettinelli



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A NEW CLIP EVERY WEEK HERE

"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
Tom Ford
















12.05.2017

Snapper: Florian Joahn

Tré Koch by Florian Joahn
Fashion photographer Florian Joahn grew up in a remote industrial small town in east Germany. Somewhere in between starting off as graphic designer, moving to Ghana where he worked as a teacher for deaf children, before embarking on a five year art education in Amsterdam to become an installation artist, he learnt that photography was his calling. It was a decision that caused him to pack his suitcases once again, this time to relocate to London. "Photography is the medium I move the most naturally in and find it the easiest to express myself", he said. "I have a high respect for fashion design and love the craftsmanship of it, but I also realized that fashion comes to live when you put it in a context, if it is on a person on the street or a model in front of the camera. Those are the moments I am interested in".

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