Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone.
Thomas Bettinelli

Happiness is just a hairflip away.
Chris Crocker


"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
Tom Ford


L'Homme Rouge

This Swedish label definitely tends toward the bohemian, but the four strapping fellows who founded it in Göteborg are organized, determined, and professional, which is evident from the high production values of their presentations. For this one, music, video and set design were used to support a rather elaborate story line. Called "Stompers", the new collection was meant to conjure an imaginary group of alienated young Swedish harbor workers who find their clothes in "misplaced shipping containers". They might also have come across a copy of Raf Simons' book "The fourth sex". The show featured a cast that was startlingly young, or young-looking; the hollow-chested boys needed belts to hold up their black trousers, which were paired with UPS-brown silk shirts and long plaid tunics, one worn effectively as a dress. While the founders identify L'Homme Rouge as a menswear brand, they believe their clothes can be worn by anyone. Hence the inclusion of model Ebba Kriga Tengvall in the lineup; her look, one of the best in the collection, was a coat layered under a sweater -layering and proportion play being preoccupations of designer Jonatan Härngren. Until now L'Homme Rouge has taken a soft approach to menswear; this season, however, it was the twisted classics that stood out. Substantial marine-inspired knits and watch caps and beautifully tailored coats worked within the show's sometimes heavy-handed and slow-going narrative, but they could keep afloat without it, which explains why they made such a splash.

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