Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone.
Thomas Bettinelli



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Chris Crocker

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"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
Tom Ford
















6.02.2017

White Mountaineering

By now, women appearing in men's collections may no longer be a novelty, but it's safe to say the guests at this White Mountaineering show weren't expecting to see so many girls. While Yosuke Aizawa had included women in the presentation for his collaboration with Adidas Originals at Pitti in Florence, this endeavor solidly divided the looks, thus attaining a broader brand positioning. Doing design double-duty has allowed the Tokyo-based art director to exercise his athletic side with the Adidas offering, where he reconfigured the three-stripe with Op Art impact, while further distancing himself from conventional activewear under his own label. This was evident from the show's outset when neon blue light and a smoke machine established the fantasy ambience of an aquatic rave. A jungle pattern that could have been the digital descendant of Henri Rousseau's well-known works colonized a technical duster coat, relaxed pants, and a minidress pleated from a scooped neckline. They set the scene for subsequent groupings; the first spotlighting multicolored camo in the manner of Murakami and nautical-themed sportswear; the next pivoting towards southeast Asia by tapping into a subcategory of streetwear more commonly sold at outdoor markets than concept stores. Hence the reinvention of wraparound pants, tunics, and short-sleeved shirts with Gore-Tex and other technical materials. One robe coat felt stiff and sturdy enough to serve as a tent. At the risk of riffing too much on Yosuke Aizawa's label name, each recent collection gives the sense that he's reached the next base camp; the looks are moving more global without losing his distinct Japanese finesse. Clothing aside, the crisscrossed stripe slip-ons, spongy sneakers, embroidered sandals, and logo espadrilles covered all the footwear bases. They'll come in handy for anyone who relates to the mantra messaged across the back of a jean jacket : life is like a voyage.

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