Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone.
Thomas Bettinelli

Happiness is just a hairflip away.
Chris Crocker


"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
Tom Ford


Wan Hung

London-based designer Wan Hung Cheung founded his eponymous label in 2014 in the aftermath of his graduation from Central St Martins and experience working with brands including Tom Ford, John Rocha and Bernhard Willhelm. Clean-cut tailoring and classic silhouettes, reinvented through textile and print innovation and contemporary flourishes and detailing are at the heart of the label, speaking to a sophisticated modern urban consumer. Wan Hung Cheung was born and grew up in Hainan. Often dubbed the Hawaii of China, this is its largest tropical island boasting year-round holiday weather, coconut palms, golden sand beaches and inland rainforests. The juxtaposition of Hainan's natural beauty with the present day urban experience underlies the label, bringing a piece of paradise into the luxury menswear wardrobe of today. The designer presented his SS17 collection inspired by David Hockney and Tim MacPherson with a live digital presentation for the first time during LCM. "I believe people who live and work in the city dream of vacations in paradise. For me, this season is all home-sweet-home and joyful life, with this everyday is as if it were a holiday by the beach", stated Wan Hung Cheung. A lustworthy mix of tailoring and luxury sportswear, you could fill your wardrobe with these clothes and never need anything else. With embellishments in the form of acrylic painting prints of Hainan's beaches and hand embroidery, traditional craftsmanship is contrasted with modern approaches through 3D cutting. Reinforcing his collection with technically enforced cotton, rubberized plastics and Japanese tailoring fabrics, Wan Hung's attention for fabrication and exploration in textiles resulted in unexpected details (such as small flourishes of embroidery and beading) and a collection showcasing the importance of placing innovation in the same regards as having strong design aesthetics.

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