Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone.
Thomas Bettinelli

Happiness is just a hairflip away.
Chris Crocker


"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
Tom Ford


Paul Schütze to launch three frags

Paul Schütze is an Australian artist resident in London. Over thirty years, his work has spanned composition, performance, installation, video, printmaking and photography. Some years ago, a critic reviewing one of his album described his music as "perfumed sound". Neither the artist nor the critic realized at the time what a prescient observation this was. As an artist and composer, Paul Schütze's work has focused upon the sensory and the sensual for decades. His work as a composer is often hallucinatory, dream-like and rich in exotic details. As his practice expanded into installations involving film and photography, a universe of very particular, strange beauty began to emerge. In 2012, he began to experiment with olfaction, creating his first perfume In libro de Tenebris which was impregnated into the body of a large, entirely black book at the center of an exhibition of prints. The scent captured the imagination of everyone who smelt it.
In 2015, Paul Schütze created another three fragrances for the Sir John Soane Museum in London, which were diffused into the building during a nocturnal candlelit event. This echoed a series of moonlit photographs the artist had made in the same spaces a couple of years earlier. The perfumes roamed and mingled in the museum invoking its past life as a home to the famous architect and his astonishing collection. For that one night, it was as if the spaces were inhabited by the fragrances.
For the last two years, Paul Schütze has been developing the first three wearable scents to start his label. He has approached their creation exactly as he approaches all other aspects of his work. Intuitively and without compromise -preferring to develop his own technique rather than follow conventional methods. His creations are unconventional and reflect the ideas of location, beauty and the mysterious found in all of his works.
Cirebon is an attempt to recreate a moment the artist experienced in Java by the edge of a lake. It was a clear evening, the sounds of a gamalan orchestra drifted like jewels across the water, hovering in the air like a constellation of shimmering insects. Tears of Eros is an attempt to recreate a moment he had in Paris one January. Incense from Sanju Sangendo in Kyoto had recently burnt; discarded broken clementine skin and a hyacinth in early bloom perched on the artist's desk. A full moon shone light and a breeze collected and merged the smells, smells coalescing into a narcotic, heady, living incense. And Behind the Rain is an attempt to recreate a moment he had in an Eagean island. Paul Schütze was once holidaying in Greece and whilst walking on a Cycladean beach a flash storm hit -ending just as suddenly as it began. Emerging from shelter, he was overwhelmed by waves of intensely perfumed air rolling down from the rain-bruised fir trees. The warmth of the emerging sun on bruised foliage coaxes waves of resinous fragrance that wash down onto his place of shelter.
Cirebon, Tears of Eros and Behind the Rain will be launched on May 25th, 2017.

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