Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone.
Thomas Bettinelli

Happiness is just a hairflip away.
Chris Crocker


"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
Tom Ford



While Facetasm may be an established presence in Tokyo, this show marked the brand's Paris runway début. As the first new one on the official calendar, it played the unofficial role of hype man, delivering a necessary jolt of cool to get a week of heavyweights started right. Hiromichi Ochiai, who was shortlisted for the LVMH Prize, said he approached the collection no differently just because the stakes might be perceived as higher. "I just wanted to show myself and what I'm good at", he said nonchalantly backstage, as his seven-month-old son bobbed on his lap. To this end, his lineup of idiosyncratic, confidently styled looks flowed through exercises that pushed tailoring and layering in unexpected ways : an elongated suit tunic, and deconstructed tailored jackets paired with roomy shorts or ample trousers opened the show; followed by shirts fused with crisscrossed cricket knit necklines; and then a lively dose of streetwear in which plaid, camouflage, and a collaged digital print increasingly turned up both color and proportional volume. As for what the checkered tee-shirt backed with feathers or "The last supper" rendered as a chenille varsity-jacket patch revealed about Hiromichi Ochiai, the obvious observation is that he allows himself to have fun. When asked whether he would describe his style as punk, the designer demurred, offering 'freestyle' instead. Duly noted. But it's worth qualifying that the looks were ultimately controlled. All those remixed jeans, spliced athletic sweatshirts, and redesigned mascots could only have resulted from much fine-tuning. And on that note, the correct pronunciation of the brand is FASS-e-TA-zum, as in facets, not face. If you didn't know, now you do !

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