Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone.
Thomas Bettinelli



Happiness is just a hairflip away.
Chris Crocker

A NEW CLIP EVERY WEEK HERE

"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
Tom Ford
















5.11.2017

Brunello Cucinelli

Brunello Cucinelli had just got back from Florence, where he'd presented his collection to international buyers at Pitti Uomo. He was in a buoyant mood : "Now Italian men's fashion week starts from Florence and stretches out to Milan", he enthused. "It's becoming more and more an integrated format that balances trade and fashion". This balance is what keeps Cucinelli's style consistent -at least as consistent as his florid bottom line. The label doesn't stray from its signature look, yet every season a few elements are slightly adjusted to add freshness and a modern spin to its vocabulary. This was apparent in this lineup, presented as usual on a handsome casting of models, friends and employees, making a point of its ageless, flexible, versatile quality. "The jacket is paramount", said the entrepreneur. "I'm obsessive about the fit. It has to be près du corps, enhancing the shoulders, the waist, and the torso; yet it must be light. Easy. Not constrictive". In Brunello Cucinelli's world, wearing a well-cut, relaxed jacket on every possible occasion -be it formal or not- is absolutely not negotiable. He pointed out blazers in a zillion different iterations, made of the finest fabrics; they were paired with softly tapered drawstring pants and worn over elegant polo shirts or layered cotton tee-shirts. Models, friends and employees : they all looked quite cool -that is, in the Italian dapper-cool way. Even denim exuded a quite soigné attitude; it looked impeccable, meticulously ripped to perfection. Well done.

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