Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone.
Thomas Bettinelli

Happiness is just a hairflip away.
Chris Crocker


"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
Tom Ford



For this season, Louise Trotter and Mark Thomas went for an aesthetic that combined workwear, military, and a kind of painter's garb. Yet, where the utility generally inherent in those garments might skew towards bulky (pockets, straps, etc.), the duo focused on a different sort of pragmatism : one of everyday ease. This meant whittling down the details. A white canvas coat was long and straight -topstitching and subtle metal rivets nodded to the designers' jumping-off point. A lightweight cotton shirt-jacket in deep indigo featured smart contrast tabs (Mark Thomas' favorite), quietly referencing bars on officers' coats. There was also an eye-catching zipper detail on a few pieces. The fastenings arced down the front part of the shoulders to about a third of the way down the arm -see a boiled-wool jumper in periwinkle, or an olive-dyed bomber. One thing worth noting here : Louise Trotter highlighted the duo's continued focus on color, on an exact, albeit purposely "off" palette. "It's because when you're working with pieces that are quite simple, really, how do you make them into must-haves ?" When you're selling stuff with this much general appeal, it's true -the differentiation has to be addressed in the fundamentals, and, for the most part, the Joseph team did just that.

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