Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone.
Thomas Bettinelli

Happiness is just a hairflip away.
Chris Crocker


"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
Tom Ford



Dondup's creative director Manuela Mariotti worked with a young design team for this season's men's collection. A fresh, contemporary approach could be perceived in a lineup revolving around a basic wardrobe of simple daywear staples, which were given a modern spin. Volumes conveyed a Nineties vibe, translated in the slightly oversize proportions of outerwear and sweaters paired with high-waisted straight pants. Field jackets were as light as shirts and made in cotton seersucker; workwear-inspired striped pajama suits in thick cotton had a utility-urban look. Denim came in raw and stiff textures or was treated with a softer, washed finish for denim-on-denim trucker jackets and high-waisted pants combos. "Travels, adventures, a globe-trotting attitude, that’'s what the collection is about. And a bit of James Dean', said the designer. "I wanted a clean, practical look, laid-back and with no excess". And clean and practical it did look -and it certainly had a retail-friendly appeal. Yet Dondup is known for its free-spirited, slightly rebellious attitude, mixed with a touch of disruptive grunge. We're definitely looking forward to seeing a more amped-up rebellion factor in the future.

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