Uri Minkoff is the CEO and cofounder of fashion label Rebecca Minkoff. Prior to founding the company alongside his sister, he helped found a number of health startups, including LifeWorks Wellness Center and Bodyhealth.com, and worked as cofounder and CEO of software company Fortis, before taking on the CEO position at Rebecca Minkoff in 2005. In 2015, he became creative director of the company's menswear line, Ben Minkoff, renaming it Uri Minkoff, and altering the line's aesthetic to reflect a burgeoning interest among young men in minimalist, Scandinavian- and Japanese-inspired design. His expansion into ready-to-wear is moving along -in this season's case, near literally. "I used to be a cyclist for sport", said the designer, pointing to a room filled with clothes that could be described as the exact median of suiting and cyclingwear. There were Spandex bike shorts under shrunken blazers and stretch-fabric half-zips under car coats. The effect, exacerbated by the performing dancers that Uri Minkoff hired as his models, was one of artsiness. Think : traditionalism meeting athleticism and morphing into something a little weird but also engaging. The designer riffed often on denim -he himself was wearing a narrow and neat boilersuit in a saturated medium wash. Elsewhere in the studio, he suggested coordination between a bleached double-breasted blazer and matching short shorts -perhpas a tough sell as a full outfit, but there will be clients for each separately. Rebecca Minkoff's brother is still operating in a well-fitted, oft-cropped space, but the silhouette looked freshened by the vigor of the garments. He said his palette -50 shades of blue, plus a few pinks and such- was inspired by Lake Como, but this seemed ancillary. The real shine, and relevance especially in big cities and particularly for those who are eco-conscious, was that these were clothes with which one could literally go seamlessly from bike seat to boardroom, no problem.