Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone.
Thomas Bettinelli



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A NEW CLIP EVERY WEEK HERE

"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
Tom Ford
















11.21.2016

Jeffrey Rüdes

You may recognize his name from the denim giant J Brand, which he co-founded in 2004 and exited two years ago : Jeffrey Rüdes is feeling the glamour of Jet Age travel at his eponymous menswear label. "It is the jet set", he said as the rain poured down outside of Algus Greenspon Gallery, where he presented his collection. "But I think using the word Seventies is a little bit of overkill. It's got a jet-set tone, but it’s modern". Modernity was fairly consistently balanced with throwback vibes; one couldn't help but be drawn to the contemporary ribbed wrists, for example, on a tobacco-hued suede trench that was otherwise all old-school. Likewise, a belted and longish moto-esque jacket, styled sockless with shiny patent brogues; a dapper first-class flyer could very well don it while settling into a lie-flat seat and a vodka martini (the jacket looks a little like a robe). Instead of a DC-8, though, it’d be on a Dreamliner. Perhaps this collection felt timely because of the current now-stalgia beat catalyzed by Gucci’s Alessandro Michele. Mr Rüdes is smart to jump on the locomotive, though, and in his own Angeleno way, there’s a lean and almost grungy veneer wrapping itself around the vintage reverbs. In essence, it's got the dusting of fantasy inherent in Gucci, but the fantasy is distilled. And, as for his own international jaunts, Jeffrey Rüdes admitted : "I have a lot of fun... let’s say, my favorite place is Mykonos". He then glanced at a box-cut laundered velvet blazer in Aegean sun yellow. We know what he’ll be packing.

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