Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone.
Thomas Bettinelli

Happiness is just a hairflip away.
Chris Crocker


"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
Tom Ford


Palomo Spain

Hailing from Posadas near Córdoba in the south of Spain but currently relocated in London, designer Alejandro Gómez Palomo creates garments for those men who have no fear to relate their style to who they truly are. Using traditional Spanish craftsmanship, his designs are a poetic yet contemporary interpretation of past praxis. Inspired by Virginia Woolf's "Orlando" Victorian character, this début collection tries to render the British author's perception of beauty into romantic clothing. "The movie named after her book was a great reference for me too", said the designer. "Tilda Swinton's character was a delight, and it made such an impression on me that I felt her spirit had to be shown in all the garments", he added. "I don’t think I play with the idea of gender, which I don’t have in mind when I design. I crave for the idea of men being able to wear the same beautiful embroideries, volumes and materials women wear all the time. Just like a woman can wear manly suits, pants or clothes that are traditionally made for men, men should also be able to make their fantasies come true though fashion. That is why the Palomo man has such a sharp profile, because the garments embody people who take risks, those who dare to wear skirts, crystal beads, or layers and layers of silk without fear. I guess the Palomo boy is the one who thinks of fashion as a way to fulfill his daydreams. A boy who feels like my clothes are part of his personality. Fashion should be like that, it should project what we have inside. My clothes project dreams".
Featuring Curro Verdugo, Jesús Díaz, Martín Betancour, Johan Blanket and Zmilio Laguna, the lookbook was shot by German photographer Steven Kohlstock.

Morphosis also gives you the video of the show in Madrid
and backstage pictures by Steven Kohlstock.

Last but not least, below is a photoshoot by Pedro Aguilar de Dios featuring Pedro Artola, Adrián Valle, Martín Betancour, Guillermo Urbano, Andrés Ramirez and Diego López in this season's collection shot by Filip+Kito in Alejandro Gómez Palomo's hometown.

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