"Can I clean my tears ?" counts as my favorite-ever introduction line from a newly met designer. Marcelo Burlon had just finished a preshow prayer huddle with his crew and had to step out. Once back, he dropped his précis : "Tonight is about three years of my brand. And it’s not just a brand; it’s a lifestyle. I’m a DJ -I’ve been working for all the designers for so long as a designer, event promoter. And then, suddenly, I decided to promote myself and launch this brand, and it was a big success. Thanks also to the social media and all the revolution there was at the time. Today it is a shamanic celebration, a ceremony that I am doing myself on the runway. I’m thanking all the gods". Fast-forward to showtime, and Marcelo Burlon stepped up -once his friends had swung incense down the runway- and summoned the spirits shamanically, shaking a seed stick. A fantastic casting of models, both genders and all ages, followed, beginning with Juo Paolo -that’s how he spelled it out- "from Amazonia" as Marcelo Burlon put it. The models wore an orange-strafed-on-monochrome wardrobe of modern lifestyle sedition that featured psychedelic swirls to emphasize the organic hallucinogenic theme, underlaid by the label's recurring Patagonian imagery. As a Buddhist into shamanism, Marcelo Burlon is obviously not a man bound by established boundaries of behavior, and no matter, because his genuine warmth and a talent for mustering disparate souls with a common shard of adventurousness is the thing. These were clothes for a tribe, worn by it.