Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone.
Thomas Bettinelli

Happiness is just a hairflip away.
Chris Crocker


"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
Tom Ford



The purposeful skewing of standard proportions across "luxury essentials" was the main plot at Joseph for this season. Head of menswear Mark Thomas and creative director Louise Trotter were interested in a joint idea of archival, grandfatherly pieces (cardigans, car coats, "an aristocratic character borrowing heirlooms -kind of heritage, in a way", said Mr Thomas) and skinny Irish youths wearing clothes that were far too big for their wiry frames. "That came from Perry Ogden’s book, Pony Kids", he added. "It’s very tribal, very much about a gang, and they all wear a lot of sportswear". What resulted was an array of cut-just-so separates, perfectly suited for creative layering (think of a wool coat in ebony brown, "the new neutral", laughed Louise Trotter, over track pants with contrasting racing stripes). The duo is also on trend for the season -and, enjoyably, not in-your-face so- with looser trousers and the employment of velvet. Joseph’s men’s branch is only five seasons old, but evidently it’s off and running and doing well. The brand opened its first dedicated men’s store on Savile Row recently -and it's not selling other labels, like many of its existing outlets. That's occurred in time for the season's deliveries, standouts of which include the aforementioned jacket, flared camel slacks, a knitted merino sweatshirt in ashen gray, and a whip-smart city-boy oxford shirt. Athletic sweats with a tuxedo could be a more difficult sell; likewise a tangerine color. One got the sense that these fell too far afield of the "luxury essentials" manifesto. However, given its young age, Joseph is on the right track.

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