Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone.
Thomas Bettinelli

Happiness is just a hairflip away.
Chris Crocker


"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
Tom Ford



"We've been imagining the future for so long, but now we're living it", creative director Katie Chung said after this Wooyoungmi show. "There is no reason to fantasize about silver space suits and crazy shapes : my idea of the future is about function, about keeping the traditional beauty of the dress while changing the fabrics". A giant makeshift moon was sitting right in the middle of the runway, the futuristic tingle of the setup highlighted by the blatant contrast with the very old-school Parisian splendor of the venue, the Salon Impérial at the Intercontinental Hôtel. The melancholic score, composed by Stu Sibley, made the rest : Wooyoungmi's take on futurism was all about nostalgia of what's to happen, not excitement for the unknown. The collection, rather aptly, was a precise lineup of well-defined shapes. The duster coat, the lean suit, and the blouson were offered in endless variations of washes and in a myriad of crinkled fabrics, not a print in sight. Colors were pale and organic, growing in intensity from dusty gray to deep charcoal. It all oozed an air of assured calm and pensive detachment, while fabric innovation made sure clothes could be lived in and used intensely. On a sidenote, things got a bit repetitive quite soon. A shorter show would have made the message more effective.

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