Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone.
Thomas Bettinelli

Happiness is just a hairflip away.
Chris Crocker


"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
Tom Ford


Snapper : Alex Yocu

Moscow-born Alex Yocu began working as a photographer in 2010. His main passion is travel photography, reportage photos of real people, and life itself. Since 2011 he has been working with the leading theaters and art centers of his city : Moscow Art Theatre, Gogol Center, Moscow Pushkin Drama Theatre, Bolshoi Theatre, Moscow Contemporary Art Center Winzavod, Platforma, Flacon, Theatre of Nations, STANTSIA art venue, and Another Theatre. Since 2012, his work has expanded to include magazines, advertising, and individual art projects. Titled "Dance break, Russia", the series below features Russian models and dancers Artem Gerasimov, Ygor Sharoyko and Alexey Kotovschikov performing aesthetic figures in front of his camera.

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