Jeffrey Rüdes' name precedes him. He was the J in J Brand before he sold his majority stake in the jeans company a couple of years ago, after all. And so the opening of his eponymous Greene Street shop was met with no little fanfare last summer. The Eighties hits were pumping, the champagne flowed, and Amar'e Stoudemire came by to check out the wares -the new offerings on models in the lower-level VIP services area. Mr Rüdes' latest endeavor, you see, isn't denim focused, and it isn't for the ladies, either, at least not for the time being. Rather, it's a menswear label with tailored jackets at its heart. "The collection is built around how I dress", he said. Its début last year was strictly focused on blazers in a handful of different silhouettes. For this season, he thought more broadly. Alongside jackets, there are outerwear, knits, suiting and accessories. Jeffrey Rüdes is based in LA, and the collection is made both in Los Angeles, Califonria and Bologna, Italy but the sensibility is more pulled-together European than laid-back Californian. Pants are slim, not slouchy. Even the casual zip-front jackets have a certain rigor to them. And you certainly won't find any distressing on the few pieces of denim included in the lineup. That sets Jeffrey Rüdes apart from a lot of other men's collections this season, which could serve him well.