Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone.
Thomas Bettinelli

Happiness is just a hairflip away.
Chris Crocker


"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
Tom Ford


Jeffrey Rüdes

Jeffrey Rüdes' name precedes him. He was the J in J Brand before he sold his majority stake in the jeans company a couple of years ago, after all. And so the opening of his eponymous Greene Street shop was met with no little fanfare last summer. The Eighties hits were pumping, the champagne flowed, and Amar'e Stoudemire came by to check out the wares -the new offerings on models in the lower-level VIP services area. Mr Rüdes' latest endeavor, you see, isn't denim focused, and it isn't for the ladies, either, at least not for the time being. Rather, it's a menswear label with tailored jackets at its heart. "The collection is built around how I dress", he said. Its début last year was strictly focused on blazers in a handful of different silhouettes. For this season, he thought more broadly. Alongside jackets, there are outerwear, knits, suiting and accessories. Jeffrey Rüdes is based in LA, and the collection is made both in Los Angeles, Califonria and Bologna, Italy but the sensibility is more pulled-together European than laid-back Californian. Pants are slim, not slouchy. Even the casual zip-front jackets have a certain rigor to them. And you certainly won't find any distressing on the few pieces of denim included in the lineup. That sets Jeffrey Rüdes apart from a lot of other men's collections this season, which could serve him well.

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