Bobby Abley is known for his unique charm, wit and humour, blending nostalgic and playful imagery with a contemporary menswear design. Launching his namesake label in 2012, he is the breakthrough menswear designer of recent years. From his London studio, he has taken the international markets by storm and is available exclusively through the worlds leading retailers. Firmly established and instantly recognizable, the unstoppable momentum of the label continues. After spending last season in the Concrete Jungle, id est New York City, showing his collection (here) with the help of Milk Studios, Bobby Abley came back to London's LC:M for SS16. What’s different this season is it was his début solo catwalk-show with NewGen Men -a momentous step forward for the designer. Reverting back to the beginning, to that Fashion East installation, he reignited the “Astro-Abley” concept and chose Disney’s Star Wars as its accompanying partner. Sticking fervently with his wit, recognizable names and faces (an Ewok, Storm Trooper and Boba Fett, to be exact) were cast across neoprene tank-tops, mohair jumpers and tracksuits. ‘Chewy’, ‘Super Duper Storm Trooper’, ‘Princess Slayer’ and ‘Bobby Fett’ were some of Bobby Abley’s slogans, embroidered in Stars Wars-font across athletic shapes throughout, all exemplifying the Insta-fashion genre. He joins a league of digital age designers like Jeremy Scott at Moschino, who toys with the forces of mass consumption and social media. The color palette reflected his theme : yellow lettering, brown mohair, with white neoprene and black detailing. Another tongue-in-cheek, thematic collection for Mr Abley, one that will continue to push his popularity upwards. May his fashion force be with you.