Marcelo Burlon's gathering powers are unsurpassed : he can amass a crowd of cool cats in a matter of seconds, wherever he goes. More a social agitator than a proper fashion designer -refreshingly, he has no pretense to be- he uses his clothing line as just another element of a widespread multimedia moniker. His friends model the clothes on the catwalk, as well as in real life, to great effect : you just want to be as dope and fly as they are, which is an undeniably effective marketing tool, all things considered. The collection he presented for this season was more a development than a departure from his previous, officially first outing (here on Morphosis). It featured, as usual, reconfigured urbanwear, relying on the powers of bold prints to give what are essentially glorified basics a potent visual aura. This time patterns had a more strongly multicultural verve than ever, mixing Argentinian symbolism, Baja stripes, and colorful soccer ball swirls. Tailoring was included for the first time : Marcelo Burlon is too intelligent not to know that he will soon have to explore new grounds in order to survive in fashion's fast-changing waters. For the time being, however, he can rest on his laurels.