Massive Ego is a Brit dark electrop-pop romantic-meets-industrial hybrid act formed in the late Nineties. Fronting the band from the beginning, ex model and dancer for Boy George’s band Jesus Loves You, Marc Massive (above donning a tie) went on to deejay and co-curate London's ACT ART events for several years. Massive Ego were originally at the center of the short lived new romantic revival scene in London entitled Romo, which culminated in a glowing half page live review by journalist Simon Price in Brit music magazine Melody Maker. Over the years, and many line-up changes, Massive Ego have played the length and breadth of the UK, performing in nightclubs and festivals, including London’s Finsbury Park and Trafalgar Square as well as various venues across Europe. They are well known for their experimental visuals and videos, along with their new wave pop sound. All that changed in 2013 when Marc Massive became more interested in the darker EBM goth scene and from this point forward all new material reflected this shift in direction. In 2013, he put down lyrics and vocals on "Dead silence rising", a track produced by Lia Organa & Electric Prince accompanied by a unique video by Polish artist collective Suka Off (filmed by Nu:Gen + Oliver Frost), and taken from their mini-album "Noise in the machine" finally released last year. And this fantastic video has just been re-edited with a new remix. You could discover this awesome band last year on Morphosis with their previous brilliant video, "I idealize you" (here). 2015 also saw the final new line-up changes take place with Lloyd Price departing from his previous band, Sigue Sigue Sputnik, and joining Massive Ego full time on keyboards and programming. On percussion Oliver Frost, who's been in the band since 2014, was joined by newest member Scot Collins after answering an advert on-line for a keyboard player. His live experience and grittier harder industrial sound moulded perfectly with the new Massive Ego sound and was hired immediately. Since then the band's schedule has been hectic as they're working hard on their début album with Berlin-based record label Out Of Line.
Also watch the original video here