Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone.
Thomas Bettinelli

Happiness is just a hairflip away.
Chris Crocker


"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
Tom Ford



Image is a fashion magazine from Bangkok, Thailand.

Pepe Jeans

Purificación García

Purificación García grew up in Uruguay, moved to Canada and finally came back to homeland Spain. She now lives and works in Barcelona, where she’s very popular.


C.N. Williamson and E.E. “Colonel” Dickie founded a company in 1918 that would become to epitomise the earnest hard workers of blue collar America. Dickies got international in the 50s, then began to produce jeans, shirts, jackets. In the 90s, German entrepreneur Richard Löffler turned the label into an insider tip amongst the most elite of skaters.

Kris van Assche

30-year-old Belgian designer extraordinaire Kris van Asshe’s work is characterized by a strong feel for ritual and the exacting depiction of a chic that evokes days gone by. He worked for Hedi Slimane and successfully started his label last year.

Antonio Mirras

Antonio Marras stepped into fashion back in 1987 but made his real début in 1996. Three years ago, LVMH appointed him as the artistic direcor of Kenzo’s womenswear. He’s currently living in Sardinia on a hill overlooking the sea.


2006 is the year of the Reverso . Featuring sophisticated design embellishments, brand-new technical features and, above all, a new shape, the Squadra is a Reverso with a square case. Conceived with men in mind, its exceptionally powerful design combines strength, elegance, sturdiness and – last but by no means least – the absolute reliability that characterises all Jaeger-LeCoultre timepieces. Its easily readable, useful functions have been specially developed for the twenty-first-century male who likes to keep one eye on home while he’s away on his travels.


Weekly celeb : Darryl Stephens (part 1)


Ann Ringstrand and Stefen Söderberg launched their first men's collection last year in Stockhom. Each piece is tailored with creative freedom to guarantee exquisite details.

Old Khaki

South Africa's newest leisure brand makes clothes with an unconventional rugged look. They have an edginess to them that makes them different to the run of the mill fashion garments that are currently available.

Neil Barrett

Neil Barrett has been designing fashion apparel for nearly 20 years. He launched Prada's first men's wear collection in the mid 90s and then his own at the turn of the century in the UK.

Tiger of Sweden

Designer Fredrik Blank manages Tiger's long and proud heritage of fashion with a younger profile, exploring masculine perfection inspired by the 50s culture.


Hairguru Didier Malige, husband to socialite Grace Coddington, is no fan of overstyled, product-heavy coifs. The best haircut is the one you don't see.

James Bond

Agent 007 is the quintessential gentleman.

The blazer
Much of James Bond's look has subtle appeal to it, and using basic colors and simple lines will always do the trick. Your blazer is a perfect Bond staple and will never go out of style. Wear your double-breasted blazer paired with a crisp dress shirt.
Tip: If you are looking for a blazer with an updated appeal, find one with understated buttons and details.

The crisp shirt
From jet black to bright white, James Bond's wardrobe is never complete without the perfect dress shirt. Get simple button-down dress shirts in a tailored fit to wear with your trousers and loafers.
Tip: Branch out from solids with a cool patterned shirt in muted tones, as seen on Casino Royale.

The classic trousers
Your James Bond look can't be authentic without trousers. Wear your pair with a single pleat or flat front, slant pockets, and a zip fly.
Tip: Instead of the very light chinos found on older Bond films, get your chinos in a darker shade.

The tux
For Bond imitators, your essential evening dress is the tuxedo. It's de rigueur for Bond's exotic locales and evening events, so if you haven't found the right one, now's the time. Wear your tux with either peaked lapels for a highly formal look, or with notched lapels like James Bond's own choice in Casino Royale.
Tip: When choosing your formal wear, don't forget a classic James Bond essential: the cummerbund. For those trying to accessorize like Bond but who may be on the heavier side, cummerbunds may not always work. In that case, try a waistcoat to keep your evening wear dapper.

Finding the Look:
Day wear
Shop for your James Bond day wear in any reputable shop for classic basics. Try Ralph Lauren, Brooks Brothers, DKNY, or Kenneth Cole for blazers, shirts, and trousers.
Evening wear
Since 1995, James Bond has been outfitted by Italian haberdasher Brioni. For a very authentic James Bond look, Brioni is offering a limited edition James Bond tuxedo, which is complete with a 007 Brioni lining, hidden pockets, and a built-in holster. More standard details include horn buttons, black ottoman silk trim, and grosgrain peak lapels. If you are looking for traditional evening wear without the gimmicks, find an English tailor or brand. Impeccable English tailoring from Savile Row will give you your best Bond look, but you may find attractively priced evening wear in high quality if you do your research. Check all the details —the lining, the construction, and the fabric— and don't be tempted to buy the first thing you see.

Points to remember
Finding the right look doesn't need to be limited to the basics listed here. With the newest film, try to identify the context for wearing each item. Consider when certain pieces are appropriate and in what season they look best. If you are into Bond throughout the years and want a little retro influence, find modern pieces with updated details instead of going completely vintage. For anyone interested in getting a James Bond look, remember that comfort is your best accessory. No Bond lookalike will get far fidgeting on an important date, so make sure that you feel good in your best to make a lasting impression—double-o-seven style.




Inspired in Paris, dreamed about while in Brazil and finally created in beautiful San Diego, California. RUFSKIN denim is engineered to offer men a chance to own a unique, well -fitted and sexy designer jean. Hubert, the French designer behind Rufskin, just keeps trying to make low-waisted jeans even sexier and scandalous ! ... Ready to go butting ?


Founded in 2001 by Marcus Wainwright and Nathan Bogle, Rag&Bone sought to fill a hole in the marketplace. The label name is a clin d’œil to the man who, in last century England, picked up and gathered any oldies that could be sold on or recycled for his upkeep. Their jeans are hand made in North Carolina.


The clothing label of Johnson Hartig and Cindy Greene, was launched in the fall of 2001. Their bi-coastal collaboration turns vintage cast-offs into contemporary clothes. To produce their sometimes ironic and always exquisite clothing, LA designer and actor Hartig first hunts for used clothing at out of the way locales across America. After deconstructing and retailoring each garment, he sends his creations to NYC. Then Greene, graphic designer and vocalist for FischerSpooner, silk-screens and heat transfers 19th century images onto each garment. Their shared vision and complimentary techniques result in Libertine's uniquely aggressive aesthetic.


Snapper : Thomas Delsol

Versatile young artist Thomas Delsol likes trompe le monde setups, dream worlds and kitsch. He works and lives in Paris.


Since 1985 Brazilian label Redley has been dressing the young Carioca fashionistas with three collections per year.


Mind out : large turnups only are trend-right !




The cowboy in me

I don't know why I act the way I do
Like I ain't got a single thing to lose
Sometimes I'm my own worst ennemy
I guess that's just the cowboy in me.
Tim McGraw

Fur for fun


Sunday boy du jour : Tyler