Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone.
Thomas Bettinelli

Happiness is just a hairflip away.
Chris Crocker


"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
Tom Ford


Brunello Cucinelli

As a soccer player, Brunello Cucinelli's favorite position was central defenseman, and he especially admired the no-prisoners-taken technique of Nobby Stiles : "He was small, but he was very strong -bruto !- and he left his opponents no room to move". Now 61, Brunello Cucinelli's soccer days are done -he feels playing would be as inappropriate as wearing his new favorite distressed-wash Japanese jeans without a blazer above them -but he patrols the territory his business has defined for itself with ferocious energy. Even his translator (and she is very, very fast) can sometimes barely keep up with him. "We are experiencing a beautiful momentum", he said in his showroom. "We expect a beautiful year, scoring and delivering a double-digit growth. More and more strongly we feel that the taste for lightweight, chic, and sporty is spreading". This he stated flanked by a phalanx of models dressed in this season's variation of Total Cucinelli. The marquee signings were the aforementioned Japanese denim, a new fuller-thigh-but-tapered-at-the-calf, one-pleat trouser shape, and some sporty slogan shirts that exalted harmony of body and mind in Latin or displayed the skyline of BC's Solomeo nerve center. But the engine of this proposition remained the tailored jacket : over tee-shirt and knit, over high-V tee (never deep), over suede gilet with shirt and tie, under biker, under gilet... mix and match ad infinitum. Brunello Cucinelli inhabits a parallel universe in which all men have perfectly disordered hair and chuck their soccer gear into handmade canvas and calfskin kit bags. Underpinning this fantasy are clothes, shoes and accessories that emanate an institutional wholesomeness and are spectacularly well made. Quality kit.

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