Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone.
Thomas Bettinelli

Happiness is just a hairflip away.
Chris Crocker


"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
Tom Ford


Asger Juel Larsen

Where past collections have boasted brutal prints and unconventional silhouettes, Asger Juel Larsen's new aesthetics takes a more casual route. Not to say it mutes impact or individuality, but more reflects his progression as a designer to show strength in subtlety. His relationship with his craft is quite literally evoked, with a love letter inscribed across and into the collection. Whether on rubber-injected patches or lettered into printed jumpers and tee-shirts, this honesty is an affirmation of the unapologetic connection personal style holds to its wearer. The tranquil scene is seen through ecstatic eyes, with new prints being introduced. One features a wild forest in neon green, caged under AJL's diamond-shaped wires and logo. This marks the return of fresh digital screen-printing. Alongside these tropical tones are the inclusion of reflective grays, dusty finishes, and pellucid plastic; all of which cater for the futuristic effect the Danish designer is known for. The silhouette is consistently relaxed, even when tailoring is involved and at the forefront. Jumpers, tanks and tees are loose, but they're intended to be tucked into wide shorts or trousers. The waistbands structured fronts and elastic sportswear detail to the back, enabling the marriage of suave and sport tendencies. Aloha shirts make a comeback, styled with an exposed chest in mind. The idea is that sex appeal isn't pretentious, but more spirited and honest, seeing as the setting is in the middle of nowhere. Seashore textures include rewashed jersey and denim, which achieve a rougher or organic feel. Sportier fabrics are extremely lightweight, from nylon to see-through plastic, something that's embossed in snake and crocodile texture. Casual rebellion and love is the promise of this collection, both sincere and unexplored.

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