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3.14.2013

Cowboys :
MURDER ! Buffalo : a tribute to Ray Petri
by Lorenzo Marcucci @ Blanco, Milan

Strange as it may seem, not everybody in the fashion world seems to know -or remember- about Ray Petri, the man behind the ‘Buffalo’ look, the guy who basically invented styling as known in the 80s. A lot of SS13 collections wouldn’t exist, and most of menswear would be fairly different if this quiet creative genius hadn’t explored his style obsessions on such magazines as The Face and Arena. Using ethnic guys, mixing sportswear and high fashion, making the clothes less important than the story one is trying to tell, all these things are quite normal now, but were pretty much unheard-of back then. More importantly the Buffalo crew was a close-knit little family of talented individuals with output ranging from mainstream pop & hip-hop (Nick Kamen, Neneh Cherry) fashion photography (Jaimie Morgan, Marc Lebon) video, advertising, photography (Jean-Baptiste Mondino), and obvioulsy styling (Ray Petri, Mitzi Lorenz).
Italian photographer Lorenzo Marcucci and stylist Riccardo Slavik pay homage to the style guru with a little crew of friends and mixed some strong fashion images created with interesting new faces and SS13 collections from top designers, with portraits of models Adam Kaszewski, Lance Raftery, Michael Morgan, Jonathan & Kevin Ferreira Sampaio and Fallou Guyeye along with real people styled in a mix-match of vintage and personal archive pieces. Much as a lot of what Buffalo represented has been by now absorbed into everyday fashion, referencing some of its key looks and images can still create a potent fascinating imagery that Lorenzo Marcucci currently exhibits at Blanco on Piazzale Lavater in Milan, Italy.


I'm reading: Cowboys :
MURDER ! Buffalo : a tribute to Ray Petri
by Lorenzo Marcucci @ Blanco, Milan
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