Sami Yusuf, 32, is a British singer-songwriter and multi-instrumentalist musician of Azeri origin. He released his first album "Al-mu`allim " in 2003, selling over two million copies. Following the release of his second album "My Ummah " in 2005, he was heralded as "Islam's biggest rock star" by Time magazine for his success in attracting a relatively young fan base from diverse regions across the world. In 2010, following a five-year hiatus, his third official album "Wherever you are" was launched, manifesting his self-coined genre : "spiritique". His fourth upcoming studio album called "Salaam ", featuring Malaysian pop star Siti Nurhaliza, is due out in November. In the meanwhile, Sami Yusuf dropped an awesome video for his song "It's a game". Originally conceptualised back in 2007 as a response to the controversial Dannish publication of cartoon images mocking the Prophet of Islam, this outstanding animation music video intelligibly unites all the sacred traditions of the world to highlight the need of reviving the shared values of peace, love, moderation and tolerance. The underlying message and the spirit of the animation professes to be the voice for the majority of silent, decent and intelligent human beings who, irrespective of race or religion, want to live in peace. It is aimed at countering the ever-growing Islamophobia and the influence of opportunistic groups by uniting peoples through shared symbols and metaphors that place unity, respect, love and knowledge above alienation, isolation, bigotry and ignorance. It identifies the popular discourse led by a few hostile, loud and manipulative individuals as a "game" and reminds us all not to be a part of this so-called "game".