"The longest show ever", this is the ambitious project by Scott Sternberg for the current men's Fashion Week in Paris. His label, Band of Outsiders, is to be found from June 27 to 29 in a Parisian gallery, unveiling the SS13 collection as part of an original performance... Visitors and onlookers -as well as Internet surfers- may come to the gallery when they like during these days to find a single model -Brendan Ruck- wearing every look of the collection. The designer explains in a hilarious manifesto the "rules of the show". Among these, which you can find in their original version here, the model can leave the compartment every ninety minutes to have his photo taken, to change into the next look and presumably to relieve himself every so often. Watch the live performance from here.