Continuing his source of inspiration for the previous season (here) with the idea of strikers and society coming together to support one another, British designer Omar Kashoura used this notion and re-focused it towards the liberation of the Sixties and Seventies. Inspired by Bruce Nauman's message in neon signs, Woodstock and the music generation which helped to develop the positioning and acceptance of genres and individual group freedom within society, the idea was to bring this element back to today's nation where one tends to stand alone in fight for his own success. Starting from this inspiration, the overriding feel of the collection stemmed from notions of ease and comfort with the intention to create a relaxed elegance and a softer male silhouette. Contrasting the hyper masculinity of New York’s gay subculture of the 1970s with the hippie movement, wide-fitting pants and shorts were paired with fitted and sculpted tees, shirts and tailored jackets. Fabrics such as modern linen blend with viscose, and cottons were teamed with a multi-stripe color cloth. Fitted knitwear was worn next to the skin and featured modern dropped stitch techniques. As evident in previous collections, shirts were ultra fine and loose fit, in lightweight plain and striped Italian cottons. Dropped shoulders were another key feature, combined with playful abstract prints developed from a photograph of light movement captured on a fairground ride. In addition, Omar Kashoura also created ‘Love Store – Store Love’, an exclusive graphic print crafted in bronze and aqua tones, inspired by artist Bruce Nauman’s messages in neon signs in Pigalle, Paris. There is very little doubt that Omar Kashoura has deserved to be on the fashion radar over the last few years as one of the most promising menswear designers. As such, it came as no surprise that this season's offering would be a confirmation of his talent from the moment the first models appeared on the runway during his show as part of Barcelona Fashion Week.
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