Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone.
Thomas Bettinelli



Happiness is just a hairflip away.
Chris Crocker

A NEW CLIP EVERY WEEK HERE

"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
Tom Ford
















5.09.2012

Mjölk

Mjölk (Swedish for 'Milk') is a label based out of New York City. Originally from Denmark, designer Lars Stoten attended The Danish School of Design, studied in Japan, and first launched his label in London. It's the details he puts in his clothing along with the tailoring techniques that has fashionistas around the world love his style. As expected, the pieces of this season's collection are varied with a coherent overall look and feel, while as a whole, it pushes forward in defining and redefining itself. This outing is effervescent –an exercise in contemporizing the classic and mixing playfulness with stoicism. Subtle detailing and classic cuts are emboldened throughout the range by an exuberant mix of colors, patterns, and tailoring techniques. These dichotomies extend to the cut and proportion of each garment. Lars Stoten applied his unique and studied construction skills to every pattern, muslin, and final piece. The result is clearly focused on functionality, with vinyl rain suits, French Terry sweats and canvas workwear. Understated merino open-stitch knits make their mark with unusual and ultramodern stitch patterns. The collection features suited separates including loose-fitting shorts, tailored jackets and relaxed knits. Pieces are oversized with organic textiles that include lightweight wools, cottons, tweeds and denims. The lookbook features an easy-to-wear and comfortable menswear collection. This fashion-forward campaign stars German models Paul Boche and Berthold Rothas, outfitted in boxy and oversized silhouettes along with monogrammed statement pieces. They sport a palette of bright yellows, rich blues and orange pops. These looks are fashionable and relaxed, exuding an effortlessly cool aesthetics with a surfer vibe. The boys wear their hair long, showcasing gorgeously wavy blonde locks. Their outfits are complemented with bright and eclectic accessories that make for a quirky fashion story.

I'm reading: MjölkTweet this!