Spanish designer Roberto López Etxeberria was born in Eibar, Guipúzcoa, in 1976. After graduating from Felicidad Duce School of Design in Barcelona, he worked as an assistant of Russian designer Sergei Povaguin between 2005 and 2008. He then started his own label. For this season's collection, titled "Jour de Fête " ('Party day'), Roberto López Etxeberria was inspired simply by a hot Summer day. So it was full of beachy, casual and nautical pieces with a bit of European flair that is the essence of Madrid. Deep blues, solid whites, and stripes ruled the runway, and were reminiscent of the sailor vibe meets effortless sophistication. The first seven outfits featured variations of navy blue and white stripes on pants, shirts, shorts, vests and/or suits. Red suits as well as white shirts and pants, with streaks of orange stood out. A blue zippered vest with pockets caught the eye. Another silhouette was a boxed pattern shirt underneath a camel cropped shirt/jacket, with gray pattern Capri pants. Fairly anti-conformist, this collection transformed vests, knickers, and smock-like tops into dashing garments for beach, bar, and bedroom. There were many items that just screamed vacation in Deauville ! Possibly the key of success, because the designer won a second L'Oréal Paris Award for it and could then take it to the Brooklyn Fashion Week for a second show that made an important impact in the international press. Besides, this achievement also opened the doors of the Mercedes Fashion Week Madrid (formerly Cibeles) to him some weeks ago. Definitely a label to watch.