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"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
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2.22.2012

Jonathan Saunders

Scottish designer Jonathan Saunders loves working with menswear. That much was clear from his visible pleasure as he tried on his samples. They fitted him perfectly, no surprise when he was insisting he only made things he wanted to wear himself. Sounds obvious enough, but you'd be surprised how often the disconnect between designer and design opens up a credibility gap, especially in menswear. Not here, though. In his first full collection for men, Jonathan Saunders applied his design vocabulary -the engineered prints, the confident color palette, the modernist tendency- to such classics as a peacoat, a gab trench, and a striped shirt, but each of them was given an idiosyncratic twist. That shirt, for instance. The stripes were actually an engineered jacquard, so subtle that only the truly informed would recognize the feat. "It takes as much work to do that as a big jazzy print", the designer said proudly. While the outerwear worked an appropriately traditional palette of stone and tan, he added aqua accents for a Miami Beach effect. The same shade colored a suit and a parka. It made an interesting counterpoint to the collection's other visual flourish, a print that looked like Victorian wallpaper. It shouldn't have worked, but Jonathan Saunders turned it into something so tee-shirt-casual that it gelled well with the lean, clean lines of everything else, at the same time as it added an arts and crafts-y edge that reminded us of the designer's roots. One word : awesome.

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