Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone.
Thomas Bettinelli



Happiness is just a hairflip away.
Chris Crocker

A NEW CLIP EVERY WEEK HERE

"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
Tom Ford
















5.27.2011

Ato

Japanese designer Ato Matsumoto, the man behind the label, decided to scrape the women’s collection for this season and stick to men’s for a return to the runway with silhouettes of highly inventive and cunningly futuristic prepster athleticism. The collection took off from the collegiate standpoint and then went through a series of transformation and grew into a more rebellious, then tailored offering. Think opening with classic crewneck sweatshirts customized with sleeves removed, schoolboy blazers adorned with bondage tough straps, then ceding over to darkness with aviator jackets remixed with sharper lapels and multiple layering collars, and finally ending on gothic notes with capes trimmed with leather, layered over slim black suits. Vests, jackets and sweatshirts thoughtfully emblazoned with school crests and emblems were paired with somber-hued parachute fabric pants to evoke a bookish sportiness, the sort of academic high life looks one might find inside of the epically stylish library of some ultra-exclusive 22th century private school for billionaire boys.

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