Tim Soar started out his creative career with the graphics superstar Neville Brody working on the launch of the interiors project POST Design producing retail and exhibition design in the UK and Europe. It was at Neville's studio that Tim Soar worked as a graphic designer initially by himself and then in the partnership STAC with photographer Andrew Catlin. Much of the work Tim Soar did was with for the music business focusing on producing art for recognisable record sleeves. While working with Neville Brody, he became involved in the music industry and began working as a DJ. He had residencies at a number of venues and clubs across London. In 2005 Soar launched the Tim Soar design label. The first collection was presented by the London based B-Store, the second collection by Liberty, and has continued with packed shows at each London Fashion Week since Spring Summer 09. And for this season's, Tim Soar wanted to produce a collection that was warm and familiar, one that would have many overlapping memories and echoes from the past. Ideas, techniques and moods from the last hundred and fifty years of men's fashion have been reassembled into pieces for a modern wardrobe. Classic fabrics were used throughout : cashmeres, velvets, silks, wools and corduroy. The color palette is black, ebony, dark chocolate, olive, petrol blue, mid and light gray, camel and ivory. Proportions are more constrained than in previous seasons. Jackets and coats are fitted with a defined waist. Unstructured jackets and frock coats have a Victorian silhouette. Pants are narrow, moderately full or flared. Shirts are long and fluid, knitwear is washed or boil washed with reversed seams and appliquéd leather details. The focus was on making each piece desirable in its own right. Perhaps the overall mood was best described as late Victorian/early Edwardian menswear reflected in a disco mirror ball.
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