Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone.
Thomas Bettinelli



Happiness is just a hairflip away.
Chris Crocker

A NEW CLIP EVERY WEEK HERE

"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
Tom Ford, September 14, 2010








11.16.2010

Songzio

"Pure white snowy dawn" is the title of this season's collection. Imagine a tale. A dark man is awaken by the sound of falling snow. Song Zio's signature graphic and visual elements are maximized and enhanced by voluminous yet graceful slimming silhouettes with an elevated shoulder line, sleeveless jackets and audaciously wide pants or drop-crutch shorts. These elements are embodied in abstract and multi-dimensional pleat detailing. The design encompasses a heroic theme based on an architectural neo-avant-garde structure. This collection exemplifies refined men with mix and match of tough pelt / soft leather, 3-wool gabardines, drapy wool crape together with soft-touch wool. Various techniques are showcased to emphasize cozy warmness of napping wool Saxony, cotton velvet, and mélangé jersey. Possibly one of the best collections of the current season. I heart Sonzio !






























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