Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone.
Thomas Bettinelli



Happiness is just a hairflip away.
Chris Crocker

A NEW CLIP EVERY WEEK HERE

"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
Tom Ford
















6.22.2010

João Pimenta

The odds are a poor childhood is always a great source of inspiration for a designer. And it's a fact, the poor and the rich coexist in Brazil. João Pimenta was born in São Sebastião do Paraíso, Minas Gerais. He launched his label in 2003. His childhood was filled with festivities like Congadas and Carnivals. Even if the main theme of this collection is the countryside, he searched once again for references in a female wardrobe for this season. Round silhouettes, fluid and sheer fabrics, and embroideries are just a few of the key features. Experimenting with fabrics is a traditional characteristic of JP's sartorialism. His point is discussing the masculine and feminine position in people who seek freedom through their way of dressing.





















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1 comment:

haikalcium lowfat said...

love love love this collection! especially the white pieces, seem so light. Loads of the pieces have structures on the chest up and flowy on the chest down. The paradox really charming! and the high-waisted-hemline jacket, I'm a big fan of short tops, so this in incredible! Though never heard of the designer before. Thanks for introducing him.