Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone.
Thomas Bettinelli



Happiness is just a hairflip away.
Chris Crocker

A NEW CLIP EVERY WEEK HERE

"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
Tom Ford
















6.23.2009

Evisu (part 1)

エヴィス
Evisu is a Japanese clothing company that specializes in producing premium denimwear through traditional labor-intensive methods. The brand was formally founded in 1991 in Osaka by Hidehiko Yamane. The initial production line allowed about 14 pairs of jeans per day to be made and each of them was lovingly hand-painted with the now famous seagull logo by Yamane himself. Evisu is the name of the Japanese folk god of money who's usually portrayed with a fish and a fishing rod. So it does make sense that Evisu is this season's theme at Evisu. You'll even notice Sam Way carrying a huge fish, Alex Loomans ready to go fish-shopping or Bartek Borowiec sporting cuffed pants.

















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