Evisu is a Japanese clothing company that specializes in producing premium denimwear through traditional labor-intensive methods. The brand was formally founded in 1991 in Osaka by Hidehiko Yamane. The initial production line allowed about 14 pairs of jeans per day to be made and each of them was lovingly hand-painted with the now famous seagull logo by Yamane himself. Evisu is the name of the Japanese folk god of money who's usually portrayed with a fish and a fishing rod. So it does make sense that Evisu is this season's theme at Evisu. You'll even notice Sam Way carrying a huge fish, Alex Loomans ready to go fish-shopping or Bartek Borowiec sporting cuffed pants.