Too Late is easy, essential, cool... Coming straight to the point, it's an international product. The Too Late water-proof watch was discovered at MoMA design store in New York. The idea comes from Ale Fogazzi, 27, a businessman from Brescia, near Milano, Italy who is active in communication and entertainment. More than minimalist, it's minimal and pop. Too Late is the state-of-the-art of cheap design ($25 only !). Under the clock-face, there are only 2 buttons (mode and set). It's becoming a real phenomenon, and its design counts much more than its brand. For this reason, it gives prominence to the style of the people who wear it. Fashion victims wear two or three watches together, perfectionists choose the right color to match their favourite suit. Colors, colors and again colors. Every month, new shades are adapted to seasons, fashion collections and trends. Get yours from here !