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"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
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3.23.2009

Pretty Green

In his 90s Britpop days, he was better known for his anthemic songs and confrontational attitude than his fashion sense. Now a settled down husband and father, Liam Gallagher of Oasis is launching his own clothing range called Pretty Green, which he says, will reflect his own style.
"I won't be putting anything out unless I'd wear it", the singer explained. "If you're going to do it, you've got to get involved. I'm really looking forward to it; I think it's going to be good".
He lamented the arrival of skinny jeans and pointed shoes, saying that his range won't be anything like that. The range will offer classic designs across footwear, denim, knitwear, jackets, trench coats, parkas, t-shirts, hats, scarves and accessories -created by a range of industry professionals and subject to Liam's final approval.
The collection will be in muted tones of black and brown -and will feature "nothing wild"- as Gallagher himself explains in the video below. He aims to create clothes that men will enjoy wearing, saying "I'm not Jean Paul Gaultier or anything".
The limited edition range will be available from July 2009.

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