Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone.
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A NEW CLIP EVERY WEEK HERE

"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
Tom Ford
















12.08.2008

Proper Cloth

Proper Cloth is a new clothing label offering high-end custom-tailored premium men's dress shirts at modern styles. This NYC-based company sources fabric in Italy and manufactures your shirt in the USA. What is interesting about Proper Cloth is the ability for the consumer to pick details, fabrics, contrast fabric and styling for each order. This is like Nike ID for woven shirts. You can pick any pattern you want along with the thread count. The main differentiator seems to be the really state-of-the art visualization and configuration toolkit on the website (click here to be redirected). As a technology driven fashion company, Proper Cloth leverages the latest in web-application, 3D modeling and mass-customization supply chain technology to offer made to measure, personalized dress shirts for the same price as mass produced dress shirts sold in retail stores.


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Posted by Lestat at 8:35 AM

2 comments:

Anonymous said...

Looks awesome!! Thanks for posting this!

December 8, 2008 at 9:34:00 PM PST
John Kenly said...

Awesome shirt

June 15, 2012 at 3:00:00 AM PDT

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