Dodgy clobber Cristiano Ronaldo's metrosexual high-maintenance fashion style is both ridiculed and admired in equal measures. So it perhaps comes as no surprise that the Manchester United winger is expanding his fashion empire with a second clothes boutique in his native Portugal. After opening his first CR7 store in his hometown of Funchal on the island of Madeira two years ago, Ronaldo brought along the whole family to the launch of his second boutique in Lisbon.
The store includes all the essential wardrobe items for a metrosexual Mediterranean stallion, including diamante studded belts, jeans with leather pockets and patent buckled loafers. In a departure from the recent trend for subtle labels on designer clothes, Ronaldo's collection includes large metal emblems of his initials and team number 7 in clear view. The flashy label means it will be obvious to everyone the wearer has bought from Ronaldo's line. Ronaldo said : "I expect the store will be a success. I really like the clothes and I identify myself with the style of CR7". And the CR7 store aspires to sell clothes for 'fans who want to dress like Ronaldo'.