The German label René Lezard was founded in 1978, Schwarzach, Würzburg, by Thomas Schäfer.
René Lezard is a medium-sized German fashion group making clothes for men and women. Neither high fashion nor cheap mass-market, René Lezard makes quality outfits and separates for High Street shops throughout Germany in what's known as the "gold" range—a bit less than designer but above bridge collections. René Lezard is a top German fashion brand and company, making quality, everyday clothes for practical lives. The clothes have a very practical, Northern European look and feel: thick, warm, heavy-duty office, leisure, and outdoor wear, distinctively German or middle European. The accent is on tailoring, not cut; fabrics are expensive but not flashy. The look is smart-somber, like a Northern European city in the rain or snow.
René Lezard is a medium-sized German fashion group making clothes for men and women. Neither high fashion nor cheap mass-market, René Lezard makes quality outfits and separates for High Street shops throughout Germany in what's known as the "gold" range—a bit less than designer but above bridge collections. René Lezard is a top German fashion brand and company, making quality, everyday clothes for practical lives. The clothes have a very practical, Northern European look and feel: thick, warm, heavy-duty office, leisure, and outdoor wear, distinctively German or middle European. The accent is on tailoring, not cut; fabrics are expensive but not flashy. The look is smart-somber, like a Northern European city in the rain or snow.
Though the styles are very classical, René Lezard seems more influenced by English fashion than French. The overall composition is pure German, with homegrown lines and styles. Shoulders are soft; upper parts are unrestricted and loose. There are many buttons and buttonholes, turn-ups, dark linings, high collars. The overall look is soft and loose, dry and warm. The smart chic of the clothes comes through the choice of refined color and fine fabric.
This collection is all about retro-chic for short plain lumber jackets and blouson styles, but in technical materials, shaped-fit for suits , but also slim-cut club jackets with emblem details enhanced with a golden button, pale shirts printed with mini-patterns and stripes, soft-shouldered, with very little lining for the sports jackets in the upper-casual area… emblems and logo embroidery, as well as glazed rivets, personalize the René Lezard casualwear for the season.
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