Ten years ago, characterizing Russian fashion would have been easy : men chose mafioso looks and bling galore. Today, Moscow’s streets are filled with everything from goth to glamour, and even Russian designers find it difficult to define a “Russian style”. They supply fashionistas with every taste, and while they might not be able to agree on aesthetics, they all say that Russian shoppers are slowly starting to look for homegrown labels. Russia is huge. There are designers from Yekaterinburg to Kamchatka. Even if Russian design is more about the mood than the clothes actually.
Magnitogorsk-born designer Max Chernitsov, 30, studied philosophy in his native Ural town before he started a career in fashion in 2003. The year before, he defended a PhD thesis about the "Idea of Art Synthesis in works of literature and theoretical works of artists of Russian avant-garde of the early 20th century" dedicated to the creative works of Kandinsky, Philonov and Malevich.
Magnitogorsk-born designer Max Chernitsov, 30, studied philosophy in his native Ural town before he started a career in fashion in 2003. The year before, he defended a PhD thesis about the "Idea of Art Synthesis in works of literature and theoretical works of artists of Russian avant-garde of the early 20th century" dedicated to the creative works of Kandinsky, Philonov and Malevich. He launched in eponymous label in 2005. Max Chernitsov designs clothes for funky intellectuals, trendy people that like to look a little bit different : the young Muscovite elite. The golden bad boy was the first Russian designer to be stocked at TsUM ( ЦУМ ), Moscow’s high-end department store. This season’s collection, ranging from streetwear to casualwear and sportswear, is inspired by the Italian touch and ethnic-turned-hi-tech graphics using sheer or thick fabrics (to transparent plastic) in two palettes : one of dark grays to black and another one of bright flashy colors.
коллекция весна / лето 2008
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