Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone.
Thomas Bettinelli



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A NEW CLIP EVERY WEEK HERE

"The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness".
Tom Ford
















3.10.2008

Band of Outsiders

If he was still around, Sigmund Freud would be having a field day with the current state of play in American menswear. Here's a Freudian slip for you : America has a president, Britain has a queen, and that's why young Yankee designers -as opposed to their more theatrical English counterparts- are so hooked on emblems of authoritarian male dressing (well, this may change soon, the future’ll tell). In collection after collection, it's all about button-down shirts, suits, ties, a general air of formality. There's a cinematic angle here, which gives Scott Sternberg -the man behind Band of Outsiders, which brandname is courtesy of Jean-Luc Godard (1964)- an edge. The former CAA agent has no fashion background, but he has an acute grasp of visual archetypes. In that respect, he's a little like Junya Watanabe, able to train a detached eye on the familiar and find the exotic in the mundane. No wonder Tokyo is BoO's biggest market.
This season, Sternberg pushed out the boat, literally. To mark a distinctly Watanabe-like collaboration with a fine old American company, boat-shoe manufacturer Sperry, he presented his collection on the water. The heavyweight fashion turnout testified to his burgeoning rep -he's a candidate for the current CFDA/Vogue Fashion Fund award- which made the specificity of his offering all the more peculiar. Sternberg is a member of the less-is-more school of shrunken tailoring -in his own words, "Brooks Brothers boys' department circa 1970"- and over the course of his four years in business, he's been building his own répertoire of classics. For spring, the designer added a baseball jacket and a trenchcoat, tightened, pared down, and rendered in a waxed cotton that looked like oilcloth but was substantially lighter. Lightness was also the primary asset of batiste shirts, light enough to layer (he showed coral under burgundy). Sternberg claimed Havana in the 50s as an influence, starting with the jacquard ties he's already known for, and moving on to a double-breasted jacket in a windowpane check, apparently the mirror of one worn by a waiter serving Hemingway in an old photo the designer had found. It's this fetishizing of sartorial minutiae that lends the most interesting American menswear its emotional undertow.









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