Ever since Helmut Lang left his label two years ago (choosing to raise chickens in East Hampton rather than battle his boss, Prada’s Patrizio Bertelli), his loyal customers have been holding their breath, waiting for a phoenix-like return. But Michael and Nicole Colovos (the couple who founded the denim label Habitual, and are now heading up Helmut Lang’s brand revival) aren’t planning any conjuring tricks. Instead, their idea is to design clothes in the spirit of the man (minimalist, modern, utilitarian), but with an identity more of their own.This spring’s menswear tightly edited début collection includes jersey tees and waxed jeans. If that all sounds a lot like Helmut Lang, it is… the difference being this version is more affordable.
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